Noise Asia Ltd. is an independent record company based in Hong Kong, with its interest focuses on the publishing, distribution and promotion of all kinds of independent music around the world. Li Chin Sung (Dickson Dee), a music lover and an artist himself, established the company in October 1997. Prior to Noise Asia, Li Chin Sung co-founded Sound Factory with Henry Kwok in 1989, a company engaged in import and export of international independent/experimental music labels; also dedicated itself in releasing and promoting local independent music from Hong Kong underground music scene. In 1997, Li Chin Sung established Noise Asia Limited with several subsidiaries including Noise Asia Records, Noise Asia Publishing, Sound Factory Production, Dicksonia Audio, and Altmusic Association. In addition, numerous music websites have been set up accordingly.